How to Change Link Color in WordPress?: 5 Easy Ways

Link color is one of the most critical design elements on any website. It helps in guiding users, improving navigation, and enhancing the visual aesthetics of the site. In WordPress, you have multiple ways to change the color of your links, each of which can be useful depending on your experience level, theme, and desired style. In this article, we’ll explore How to Change Link Color in WordPress?.

Let’s go through these simple methods to change the link color in WordPress effectively.


The color of a link impacts not only the visual appeal of your website but also its functionality. Users tend to interact more with sites that are visually clear and have good contrast between link colors and background. Clear link colors can reduce bounce rates, improve user experience, and even help in converting visitors into customers. For example, changing a link color to a more prominent shade could help in highlighting call-to-action (CTA) links, improving conversion rates.

How to Change Link Color in WordPress
How to Change Link Color in WordPress

1. Using Theme Customizer

One of the easiest ways to change the link color in WordPress is by using the Theme Customizer. This tool allows you to make changes to your website’s appearance without having to write any code.

  1. Login to WordPress Dashboard: Go to your WordPress dashboard and log in.
  2. Navigate to Customize: Go to Appearance > Customize.
  3. Look for Colors Option: In the Customize menu, you might find a section called Colors. If available, you can adjust link colors directly from here.
  4. Adjust Link Color: Use the color picker to select the desired link color for your site.
  5. Save Changes: Once you’ve selected the color, click Publish to save your changes.

Note: Not all themes provide an option for customizing link color through the theme customizer. If your theme doesn’t support this, consider other methods listed below.

2. Custom CSS in WordPress Customizer

If your theme does not provide an option to change link colors, you can add a Custom CSS code to modify link colors site-wide.

  1. Open WordPress Customizer: In your WordPress dashboard, go to Appearance > Customize.
  2. Navigate to Additional CSS: Click on Additional CSS from the Customize menu.
  3. Enter CSS Code: Add the following CSS code in the box provided:
a {
    color: #FF5733; /* Change this to your desired color */
}
a:hover {
    color: #C70039; /* Change this to the hover color */
}
  1. Save Changes: Click Publish to apply the changes.

This code will set the default color of all links to #FF5733 and the hover color to #C70039. Replace these color codes with the color hex code of your choice.


Another way to change link color is by directly editing your theme’s CSS file. This option is for users with more advanced WordPress skills and should be done carefully.

  1. Go to Theme Editor: From your dashboard, go to Appearance > Theme Editor.
  2. Open Stylesheet (style.css): Locate the style.css file, which is the main stylesheet of your theme.
  3. Find Link Color Section: In the stylesheet, look for a { color: … } or add the code if it’s not present:
   a {
       color: #007ACC; /* Desired color */
   }
   a:hover {
       color: #005999; /* Hover color */
   }
  1. Update File: Click Update File to save your changes.

Warning: Directly editing theme files can affect your site if done incorrectly, so make sure you’re comfortable with CSS before using this method. It’s recommended to use a child theme or backup your site first.


If you’re not comfortable with code, using a plugin is another easy and safe way to change link color in WordPress. There are several plugins available that let you customize various aspects of your website, including link colors.

  • Yellow Pencil: Yellow Pencil is a visual CSS editor that allows you to edit any theme without writing code.
  • SiteOrigin CSS: SiteOrigin CSS is a free CSS editor with a live preview, making it easy to change link colors.

Read more – 12 Best WordPress Backup and Migration Plugins

  1. Install and Activate SiteOrigin CSS: From the dashboard, go to Plugins > Add New, search for “SiteOrigin CSS,” and install it.
  2. Open SiteOrigin CSS Editor: After activation, go to Appearance > Custom CSS.
  3. Select Link Element: Use the visual editor to select links on your page, and choose the desired color.
  4. Save Changes: Click Save CSS to apply the changes.

Using a plugin like this allows you to change link color without touching any code.


If you want to customize link colors on specific pages or posts only, you can do this by adding CSS classes within the block editor.

  1. Open Post/Page in Block Editor: Go to the page or post where you want to change the link color.
  2. Select Link Block: Highlight the link you want to modify and click on the block options.
  3. Add CSS Class: In the “Advanced” settings, add a custom CSS class (e.g., custom-link-color).
  4. Add CSS Code: Go to Appearance > Customize > Additional CSS and enter the following code:
   .custom-link-color a {
       color: #28B463; /* Desired color for this page or post */
   }
  1. Publish Changes: Save your CSS to apply the new link color to that page or post.

  • Contrast: Ensure the link color stands out against the background for accessibility and readability.
  • Brand Colors: Use colors that match your brand to maintain a cohesive design.
  • Hover Effects: Add hover effects to create a more interactive experience.

Related article – 25 Best Free WordPress Blog Themes


Frequently Asked Questions (FAQs)

Can I change link color without affecting the theme?
Yes, you can change link colors without altering the theme by using Custom CSS or plugins like SiteOrigin CSS.

Does changing link color impact SEO?
Not directly. However, a well-designed and user-friendly color scheme can improve user experience, indirectly benefiting SEO.

Read more – Top 10 Best CMS for SEO

What is the best way to pick a link color?
Choose a color that provides good contrast with your background, matches your branding, and enhances the readability of your links.

Do I need to know CSS to change link color in WordPress?
No, there are many options like Theme Customizer and plugins that allow you to change link color without coding.

Will these changes affect my website’s performance?
Changing link colors usually doesn’t affect performance, as it’s a visual update and doesn’t impact loading speed.

Can I revert back to the original link color?
Yes, you can remove the custom CSS or reset changes in the Theme Customizer to revert to the default link color.

Which method is easiest for beginners?
The Theme Customizer and plugin methods are easiest for beginners as they don’t require any coding.

Are there any plugins specifically for changing link colors?
While there aren’t plugins solely for link color, CSS editors like SiteOrigin CSS and Yellow Pencil are excellent choices.

Do I need to back up my website before making changes?
It’s a good practice to back up your site, especially if you’re editing theme files directly.

Is there any risk in using CSS for link colors?
There’s minimal risk, but always test changes before applying them live to avoid conflicts with other styles.


Customizing your link color in WordPress is an effective way to enhance your site’s appearance, improve user experience, and emphasize key elements. Whether you use the Theme Customizer, add custom CSS, or rely on a plugin, you have several options to make these changes according to your skill level.